Amazon KDP Report: Understanding Amazon KDP Sales Dashboard

Amazon KDP Report

Amazon KDP report is one of the things most authors find it challenging to understand. Once you have published your book, the next thing on your mind is how to sell your book. Book sales might start showing a few hours after the book is live, or it might take time. To see your sales, you will need to open your sales dashboard.

In this article, I am going to explain how the amazon KDP report dashboard works. But before then, let’s understand some concepts amazon book publishing.

Amazon KDP

It is a platform where you can publish your book and sell it. Amazon is a free platform where anyone can publish their books. Authors don’t pay to publish their books. Amazon KDP gives you control over your book, which means that you can publish your book and unpublish it whenever you want.

Also Read  How to Write an Ebook and Publish It in Amazon Kindle Direct Publishing

Publishing Books on Amazon

After writing a book, the next step is publishing it. If you are new on Amazon, you can go to and create your account and publish your book. Publishing books on Amazon doesn’t take time. You can publish your book within a few minutes if your manuscript and book cover is ready. Once you have published your book, Amazon KDP will review your book (within 72 hours) before your book goes live.

Selling your book on Amazon.

When your book is live on Amazon, you might start getting sales immediately or within a few days.

Now that your book is live, the next thing you will be looking at is your sales report dashboard. It is where you will know your daily sales report and know if your book is selling.

Amazon Sales Dashboard

Understanding the Amazon KDP report page is very important as an author. It will help you to make decisions towards your book like; Changing keywords, changing book cover, updating your book description, and even when running the AMS campaign.

To see your Amazon KDP report,

log in to your KDP account via


Click on “Report” at the top of the page; It will display the dashboard below.

Amazon KDP Report

In your Amazon KDP report dashboard, you will see the following;

Units: It is a list of numbers located on the left side of the KDP sales dashboard. It shows the number of books sold. Let’s assume that you sold 10 copies today; it will show 10 copies sold.

Orange Color: It represents the ebook sales. It shows the number of ebooks sold per day. It is updated after sales of an ebook is processed.

Blue color: It shows the number of free copies ordered. Let’s assume you are running a free book promotion; every copy ordered is shown as a blue color in your KDP dashboard.

Ash color: Found in your Amazon KDP report page . It represents the paperback sales. It shows the number of paperbacks sold. It is updated after the book has been shipped. Sometimes, if your book is ordered through Amazon third-party partners, it might take more days before your paperback sales reflect.

KU/KOLL: This is found in your Amazon KDP report page. The number of Kindle Edition Normalized Pages (KENP) read determines the royalties you earn from KU (Kindle Unlimited) and KOLL (Kindle Owners’ Lending Library). This graph is updated as pages are read by customers who borrow your book from KU and KOLL.


Understanding Amazon Sales dashboard

Understanding the graph is one of the challenges most authors face. Most times, when you are looking at the graph, you will think that your book sales are disappearing, but your sales are there.

Amazon KDP report


Your KDP sales report will display the way you configured it. Let’s assume that you set it to display a weekly report starting on Sunday. Sales for the week will be showing, and at the beginning of another week, the previous week sales will start going backward. It doesn’t mean that the sales are not there. Instead, it means that the old sales are creating new spaces for the latest sales.

To understand your sales report very well, go to the calendar and change it from weekly sales reports to the last 90 days sales report. You will be able to see the sales that have disappeared from your dashboard.

By default, amazon KDP displays sales report for the last 30 days. But if you want to understand it better, you can also change it to the previous 90 days. You will be able to see your previous sales that are not showing.

If you want to read more about the sales report, checkout Amazon sales report page.

There are other things that you will see on the Amazon KDP report page, which includes:


Other things found in Amazon KDP Report Page

Historical: Found in Amazon KDP report page. It shows the summary of your book sales in previous months. It is usually updated on the 15th of every month. If you have lost track of the number of books sold in the previous months, the historical page will show you the data.

Month – to – Date: This shows the net unit of books sold in the month. If you have many books published on Amazon KDP, this will give you the sales summary of each book.

Payment: It shows when amazon KDP has paid you. It is a perfect way of tracking your payment. Payments are made 60 days after each sales period. For example, sales made in January will be paid at the end of March (60 days).

Pre-order: If you set your book in pre-order mode, it will track your pre-order sales. I don’t usually do that, but you can try it.

Promotions: When you are running promotions like; free book promotion or kindle countdown deal, it is a place to track the status of your promotion. It is essential if you are running multiple promotions. It will give you the status of each promotion.

Prior Month sales: Seen in Amazon KDP report page. It shows sales made within the month via various market place. It is an avenue to track your sales by different marketplaces. And it is also essential if you are targeting a specific market place. With this report, you will know the markets that your book is selling very well.


Understanding your Amazon KDP report is very important. It will help you to make decisions concerning your book like promotion. But if you think that there is an error in your KDP report page, you can contact amazon with proof of sales. Also, if your book is not selling, go back and review your book. It might be because your book doesn’t offer value to buyers, or your keywords are not targeting the right buyers. You can start by changing most of your keywords or rewriting your book description.

I hope you have learned something from the article.




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About the Author: BENEDICT

Hi, I'm Boniface. I'm a non-fiction author. I love impacting the lives of people through my books. My hobby is playing football. When I am not writing, I am outside playing football or watching my favorite team Chelsea play.

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